Tuesday, March 26, 2013

Media Influence on Us


     I have always wondered about how our life would be without media. No radio in your cars, no newspaper to start your day with, no TV in your house and above all that no social media websites to stay connected with your friends and family. I cannot even imagine. The fact is that people were happy interacting with each other personally when there was no social media or radio or television.
As every coin has two sides, every thing has both advantages and disadvantages and media is not apart from this either. Media has a great influence in changing the way people think. We watch programs in television and also watch the commercials that come in between the programs.  We see so many commercials everyday. Those commercials have as much influence in our life as the programs does. In fact some commercials are life changing.
We hardly see and overweight model representing any dress, we hardly see any extra weight women promoting for even a kitchenware. Models we see not only promote the products but also make us have a body like theirs. Not everybody has a body like models shown in TV or in pictures.
When I was overweight, I used to feel bad for how I looked after seeing those skinny models in TV shows. Oh did I forget to tell you that I lost 35 pounds over one years span? Oh yes! I did. But I didn’t starve myself, I watched for the amount of calories I consumed and the amount of it I burnt while doing zumba. I cut off on sugar. For me media had a positive influence but for many people media has been a discouragement. Lot of women starve themselves to lose weight or to look like those skinny models, which leads them to become anorexic.
Health educators can play a vital role in educating women who wants to be skinny at any cost. Health Educators need to come up with a program that teaches women that they need to be aware of the fact that good health is more important that perfect figure. If we could make commercials which focuses less on having skinny body and more on eating proper, nutritious diet, women could stay more conscious about what they eat more than how they look.
If we look at the cover pictures in the magazine today and compare with the one from 10 years ago, we can see a drastic change in how those models look like. I was born with dark complexion and only I can tell how bad I felt about my darker skin when I used to see all those fair looking girls in the TV and hoarding boards in the streets. Only I know how bad I wished that I had a fair and bright skin. While growing up, I wanted to be fairer and also skinnier like those models. This is a perfect example of media influencing your life. Even if you compare the actresses from the old movie with present day’s actresses, you can see a vast difference. Actors were not all with six – packs and actresses were chubbier compared to them with current actors and actresses. Humans have a tendency to do or be what they see, whether it is right or wrong. It is exactly like smoking after you see your favorite actor smoking.
I can see a lot of work that the health workers and educators could do in raising awareness among people about their health. People need to know the limit to which they can get influenced by media. Nothing is impossible. If I could do it the healthy way, everybody can do it too. We just need to create positive reinforcements for them to implement the healthier schedule.